Beyoncé Launches Whisky Brand Named After Her Moonshiner Great-Grandfather
Beyoncé's Whisky Brand
Beyoncé just launched a whisky called SirDavis with Möet Hennessey.
She is the latest celebrity to dip into the liquor brand space, this time with a Japanese whisky.
The megastar has partnered with Moët Hennessy to launch SirDavis, a first-of-its-kind American whisky.
Inspiration Behind the Name
The whisky is named after her moonshiner great-grandfather, Sir Davis.
Beyoncé's family has a long history of making moonshine in Louisiana.
The name SirDavis is a nod to her family's heritage and the legacy of her great-grandfather.
TikiCulture
SirDavis is a nod to the Black Southern cultural tradition of "TikiCulture".
The founders of TikiCulture said the practice is "the creative reuse and re-appropriation of discarded objects to create something new".
SirDavis is an example of how this tradition can be applied to the spirits industry.
What Makes SirDavis Unique?
SirDavis is a unique whiskey because:
- It is the first whisky created by a Black woman.
- It uses a unique blend of grains, including corn, rye, and wheat.
- It is aged in charred oak barrels and bottled at 43% ABV.
- It has a smooth, mellow taste with hints of caramel, honey, and spice.
Where to Buy SirDavis
SirDavis is available for purchase online and at select retailers.
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