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Beyoncé Launches New Whiskey Brand, Sir Davis, With Moët Hennessy
Inspired by Her Moonshining Ancestor
Beyoncé Knowles-Carter has joined forces with Moët Hennessy, a subsidiary of LVMH, to create Sir Davis, a new American whiskey line. The brand's name pays homage to Beyoncé's great-grandfather, Davis Hogue, who was known for his moonshining skills.
A Whiskey Rooted in History
According to the brand, Sir Davis's bottle design, name, and production are all tied to Beyoncé's Texas roots. The whiskey is made with corn from her family's farm and aged in barrels made from Missouri white oak.
A Collaboration of Giants
Moët Hennessy has a long history of producing luxury alcoholic beverages, including champagne, cognac, and vodka. This partnership brings together two powerhouses in the entertainment and beverage industries.
Beyoncé's Success in Other Ventures
Beyoncé has a proven track record of success outside of music. Her clothing line, Ivy Park, has been a commercial hit. She has also starred in several films and produced acclaimed documentaries.
What to Expect from Sir Davis
Beyoncé's new whiskey is expected to be a high-quality spirit that reflects her discerning taste. It is likely to be a limited-edition release, so those interested in trying it should act quickly.
Key Points
- Beyoncé has launched a new whiskey brand, Sir Davis, with Moët Hennessy.
- The whiskey is named after her great-grandfather, Davis Hogue, a moonshiner.
- Sir Davis is made with corn from Beyoncé's family farm and aged in Missouri white oak barrels.
- Moët Hennessy has a long history of producing luxury alcoholic beverages.
- Beyoncé has achieved success in various business ventures, including fashion and entertainment.
Sources
- CNBC: Beyoncé Launches New Whiskey Brand, Sir Davis, With Moët Hennessy
- Vogue: Beyoncé's New Sir Davis Whiskey Is Named After Her Great-Grandfather
- Forbes: Beyoncé Launches Sir Davis Whiskey With LVMH's Moët Hennessy
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