Bronny James Leads the Way in NIL Valuations

Massive Following Earns Bronny 59 Million NIL Valuation

On3 Estimates Bronny's NIL Value as Highest of Any Active NCAA Athlete

Prospective high school basketball star Bronny James has the highest NIL (Name, Image, Likeness) valuation in On3's database, estimated at a whopping 72 million dollars. This valuation nearly doubles that of the University of Texas, which holds the second highest team valuation. On3 also estimates James' NIL value as 59 million dollars, which is significantly higher than any active NCAA athlete.

Bronny's massive NIL valuation is largely fueled by his huge followings on Instagram and TikTok. The young athlete has over 6.4 million followers on Instagram and 4.5 million followers on TikTok. These numbers give him a massive platform to promote brands and products.

James' NIL valuation is a testament to his already impressive brand within the NIL ecosystem. He holds the number one overall ranking for high school basketball recruits of the 2023 class and has a strong social media presence with millions of engaged followers.

It is worth noting that Bronny James was the first high school athlete to sign an NIL contract with the iconic headphones brand Beats by Dre, further solidifying his status as a valuable endorser.